Gift Shop

Gift Shop Winter 2019

magazine for retailers at gift shops and specialty stores

Issue link: http://digital.giftshopmag.com/i/1061924

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148 WINTER 2019 B U S I N E S S 2 B U S I N E S S B Y A N G I E A V A R D T U R N E R , E S Q . Contributing Writer CATSTUDIO'S MILITARY COLLECTION TEAMS UP WITH FISHER HOUSE FOUNDATION FOR VETERANS B2B is an article series that will highlight many of the different ways that businesses in the industry work together — designers, retailers, artists, wholesalers, manufacturers, rep groups, business consultants, public relation firms, marketing and many others work in sync with one another to grow their businesses. F or the traveling, doodling, music-loving duo of Carmel and Terrell Swan, naming their business, catstudio, which is located in Petaluma, California, seemed to evolve because of a "simpler is better" mindset. The name was developed as an anacronym C-A-T (Carmel And Terrell). The irony is that they are really dog people! The company creates original geographical artwork with a bit of humor and nostalgia mixed into each handcrafted piece. In addition to over 200 designs – all 50 states, cities, regions, international, and even the North Pole and the Collegiate Collection – they also created the Military Collection as a way of honoring the men, women and families within the armed forces. The catstudio Military Collection created a direct channel to give back to the military community through The Fisher House Foundation. The Fisher House is an organization that builds comfort homes where military and veteran families can stay free of charge, while a loved one is in the hospital. These homes are located at military and Veterans Affairs medical centers around the world. A catstudio pillow is presented during the ribbon cutting ceremony and is proudly featured in each of these homes. "We just cut the ribbon and opened the doors to the new Fisher House in Dayton, Ohio," Mary B. Considine, chief of staff of the Fisher House Foundation said. "It's gorgeous, but what I really wanted to share is practically the first Top: The Fisher House in Dayton, Ohio, is a comfort home where military and veteran families can stay free of charge while a loved one is in the hospital. Bottom: Terrell and Carmel Swan are the owners and founders of catstudio.

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