Gift Shop

Gift Shop Pets Winter 2020

magazine for retailers at gift shops and specialty stores

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14 WINTER 2020 B Y S U S A N J O H N S T O N T A Y L O R special to Gift Shop Pets F or pet owners with a disposable income, eye-catching displays can help inspire higher transaction values and repeat visits to your store. Strong visual merchandising also improves the customer experience, giving people a reason to buy pet supplies in a brick-and-mortar store instead of ordering online. Phillip Emigh, co-owner of Tails in the City in Chicago, said its displays can change as often as every day, depending on what new products arrive. Window and table displays typically change weekly and often follow a color theme. One display technique used by Tails in the City is the tie display. "We just keep getting more ties and a different assortment of ties," Emigh said. "It's a quick, easy and fun thing that a client can do with their dog if they go to a party with him or they're the greeter at a party." Mannequin dogs model bowties and neck ties along with t-shirts, which are available adjacent to the tie shop. In cooler weather, "We put our down jackets on the dogs and have the bowties sticking out for a Ralph Lauren feel," Emigh added. Other areas of the store offer themed shops that change according to current trends. "We have carriers, raincoats and matching leashes and collars," Emigh said. Polkadog Bakery, which has six locations in Massachusetts, frequently changes displays. "It makes Visual merchandising for PAWSH PETS Above: Tails in the City's tie display offers shoppers an assortment of options to dress up their dog for any occasion. Below: Pokadog's Seaport location displays branded Polkadog shelves to showcase its own manufactured products.

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