Gift Shop

Gift Shop Pets Spring 2020

magazine for retailers at gift shops and specialty stores

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GIFTSHOPMAG.COM 9 supplements and herbs and other products and services. "We offer free 'test drives' on our harnesses, where we encourage owners to bring in their dogs that we fit into a variety of harnesses and let them go outside on the grounds (of our store) to test how their dog responds and how they as handlers like it," she said. "We also offer free harness adjustments for any dog — even if they aren't wearing ones we sell. It's important to us that people spend their money on products that will work for them and their dogs and this extra added customer service definitely helps us stand-out from other businesses." For operational matters, Devereaux turns to a variety of resources. "Trade magazines offer a lot of great information and there are a lot of great apps available to help with efficiency," she said. "In regards to marketing, merchandising, employee retention and customer service — most of what has been most effective for us is our willingness to try something new and the potential to fail. Being in the present and understanding the needs of the people is what matters and is what will make you most successful." When asked what the most challenging operational issue she has faced, Devereaux shared: "Staying in front of our consumer audience in fresh and interesting ways demands a lot of time and creativity. To do this effectively and yet also balance the in-store experience can be challenging at times." Fetch RI has created its niche and that has helped the store create a loyal following. "We offer competitive pricing with a one-on- one experience. It's not just about making a sale at Fetch RI — it's about making sure our customers get what they want and need while also taking into account the needs of their individual pet," Devereaux emphasized. "With customer service like that — word spreads and we in turn, stand-out." Fetch RI features pictures of all the dogs that came in the store when it first opened. Today, pictures are now digitally shared on social media as part of its #sharethehappy campaign. Above: Devereaux noted that Fluff & Tuff dog toys are by far the best plush toy on the market and the in-store display showcases an array of offerings. Right: Johnna Devereaux, owner and clinical pet nutritionist of Fetch RI. Items from its single and limited ingredient Part-Y Bar are great sellers.

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