Gift Shop

Gift Shop Pets Summer 2018

magazine for retailers at gift shops and specialty stores

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Page 35 of 51

36 SUMMER 2018 P.L.A.Y.: Pet Lifestyle and You Gift Shop Pets: When did P.L.A.Y. get its start? Natalie Hennessy, Marketing Manager: 2010. GSP: What can you tell our readers about the brand? NH: P.L.A.Y., Pet Lifestyle and You, is the creator and designer of stylish and eco-friendly pet bedding and toys. Inspired by Momo, the Chief Pug Officer, as well as our office dogs, P.L.A.Y. strives to create pet products that are unique and tailored to meet the needs of discerning pet parents. Those not only looking for products that are great for their dogs and cats, but also tastefully designed for themselves and responsibly made from both environmental and social perspectives. Our product focuses are premium pet bedding and toys for both dogs and cats, as well as outdoor/active lifestyle and travel products for dogs. GSP: What new products are you releasing this year? NH: We are excited to share that P.L.A.Y. will be launching a new bedding line this June to cater to larger dogs looking for more support to relieve the daily pressures and stresses on their bodies. In addition to a new bedding line, we will be introducing our first ever cat toy collection, Feline Frenzy, which will feature eight sets of whimsical plush toys filled with USDA Organic Catnip. From barbeque favorites to crawly critters, every cool cat will want to play with these tempting toys. We are also thrilled to announce a new co-branded line, SPIKED! by P.L.A.Y. set to debut at NY NOW. This collection is designed around Biff the Dog, a character- based brand with a PAWS-itively lovable vibe. GSP: What's your favorite thing about the pet industry? NH: If I had to choose one, it would be the customers, both pet parents and their furry friends. Whenever I see a dog playing with one of our plush toys for the first time or snoozing safely in one of our comfy beds, the joy it brings to each pet parent's face is priceless. NY NOW booth number: 7777 Online: Harry Barker Gift Shop Pets: When was Harry Barker founded? Carol Perkins, Founder/Creative Director: (In) 1997. When I started, I wanted to create friendly, functional, accessible and sustainable products for the pet and owner. Our original tag line was: 'Harry Barker' — 'For Pets and their People.' GSP: What can you tell our readers about the brand? CP: Coming from a fashion background/entertainment industry (I was a fashion model and fire-eater on Broadway), I was highly aware of the influence fashion and design has on so many industries, including gift and home and the pet industry. So, using the transferable skills and insights I brought with me, I set out to create a brand of stylish designs that won't look 'dated' as they are an investment for your pet and home. Our motto is 'Beautiful Pet. Beautiful Planet. Beautiful Home,' and I sure hope we have delivered on all benchmarks. Giving back has been a cornerstone for me, to always seek out and work with non-profits and those in need. To raise funding and awareness is rewarding on so many levels and will always be at the heart of Harry Barker. GSP: What new products will you be releasing this year? CP: New products I'm looking forward to launching (include) 'Dog' cross-stitch print bed and treat tin. I've been a needle worker since childhood and learned the skills from my mother and grandmother. I would tag along with them to their doll club and learn to make doll clothes and embroidery ... so my busy little hands were always sewing and crafting. Plus, it's a great activity for kids! GSP: Can you share with us your favorite thing about the pet industry? CP: My favorite thing about the pet industry — and the gift and home industry — are the people and how deeply they care about the wellbeing of their customers and their pets. We are selling happiness and solution-oriented products which should give pet owners more playtime outside .... or inside on the couch. NY NOW Booth: 7412 Online: harry-barker-home Toss & Float toys. P.L.A.Y.: Pet Lifestyle and You. Circle 736. Fold Up Dog Bowls. Harry Barker. Circle 737.

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