Gift Shop Plus

Gift Shop Fall 2018

magazine for retailers at gift shops and specialty stores

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Page 80 of 115

GIFTSHOPMAG.COM 81 View our complete line of packaging online at or call 1-800-624-6244 Christmas/Summer Sale Catalog Now Available VINTAGE TRUCK COLLECTION MERRY & BRIGHT COLLECTION 2077_Layout 1 8/20/18 11:12 AM Page 1 just had a bat mitzvah and who is looking to spend some of her money at the store on baking supplies. A DASH OF MARKETING AND GENEROUS SERVINGS OF STELLAR CUSTOMER SERVICE A few of Providence's legendary foodie places got their start at Stock as pop-up stores. This includes PVDonuts and Rebelle Artisan Bagels. The pop-ups, which are scheduled regularly, drive tremendous foot traffic to the store. One of Dane's most memorable moments was when she noticed a line snaking out for a taste of the Rebelle bagels. Being who she is, Dane got in the back of the line and mingled with customers. Dane uses social media generously not just as a way to promote Stock but to also keep a pulse on what's trending with respect to gourmet food in the area. Her staff of four doubles over the holiday season when she goes into overdrive. Dane says she's lucky her sister moved to Providence to be a part of the store. Thriving in an Amazon world is not easy but Dane has learned that a few customers will do reverse showrooming, checking out stuff on Amazon and then bringing their dollars to her, a move she really appreciates. She meets Amazon prices, something she is not a fan of doing, but is a way of not letting price be the deterrent for customers. The key has been to deliver excellent customer service by building a community united by a love of food. "We have so many regulars who come in every day and they know it's because we're not going to push a spatula on them," she says. Dane has two teenagers and admits the juggle is real. There have been times when she has not had much energy to carry on and they would say, "You can't quit, Stock is you, you are Stock!" The proof is in the pudding: Dane's daughter's college essay was all about the building of the store. "It was amazing to see what kind of impact this has had on them," Dane says. And by all indications, Stock will continue to have an impact on greater Providence as well. Learn more about our Gift Shop contributors on page 14. A wide variety of specialty cooking wares fill the kitchen tools wall. Circle 292. Photo by Sudheer Apte. Circle 381 or text GSFALL 381 to 41411

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