Gift Shop

Gift Shop Pets Fall 2020

magazine for retailers at gift shops and specialty stores

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4 FALL 2020 D ecadent Dogs is a popular fixture in picturesque South Haven, Michigan. The charming Lake Michigan beach town is known for its walkable environment and pet- friendly atmosphere. Decadent Dogs stays busy year round by offering a variety of toys, collars, human gifts, dog food and treats to seasonal as well as local residents. Owner Roxanne Leder purchased the store in 2011 from the original owner and kept its original name. "I certainly recognize that dogs are highly valued members of the family and enjoy meeting families with dogs and assisting them in their lives together," she said. The boutique offers humans an amazing assortment of merchandise, not just for canines. "We know what humans like, too, and provide a full line of dog themed clothing, flags, gifts and décor for the home or office," she shared. "We specialize in quality products in a price range that makes it possible for everyone to pamper their pets." Leder even noted that her favorite product is apparel that celebrates dogs. Leder and her six employees are dedicated to customer service. "Each customer is greeted, welcomed and helped — making a visit to our store an experience to enjoy and remember," she said. "We carry some unique offerings; everything that the dog and its owner could need or want, delightfully displayed and in a friendly and welcoming place." Leder explained this is what helps differentiate its boutique from the big-box retail environments. She markets her store via its website and social media accounts. Decadent Dogs generates sales through its website using Big Commerce and social media platforms via SnapRetail. This methodology has proven quite successful for the business. Like many retailers, Leder's biggest operational challenge is managing staff and staff retention, but she has found great resources to help her run the business. She has utilized the services of a Whiz Bang Training Mentor and the resources A South Haven, Michigan retailer provides a comprehensive assortment of dog themed merchandise B Y D E B B I E E I S E L E Senior Retail Editor

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