Gift Shop Plus

Gift Shop Plus Fall 2021

magazine for retailers at gift shops and specialty stores

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Page 79 of 119

80 FALL 2021 GIFT SHOP® PLUS things from different ones. That way you'll get enough to make your display and as things trickle in, you can supplement it." EMERGING TRENDS Tager sees people embracing gift items that embody kinder messaging. "They're moving away from snarky humor and towards warmer, feel-good kind of products." As the pandemic recedes, Perea foresees shoppers wanting to indulge. "I think they're ready to spend and if you can target what your customer base wants, you'll be amazed at the numbers you'll achieve." MORE TIPS FOR RETAILERS • Stay connected with other hospital gift shop managers. They're an invaluable support system and a source of great ideas. • If merchandise isn't selling, move it to a different spot or devise a fresh display. Shoppers are drawn to what they think is new. • Keep inventory low but varied in challenging times. In order to maintain a profit margin, it's wise not to tie up funds in merchandise that is not moving. Learn more about our Gift Shop ® Plus contributors on page 12. Instead Card Deck. Inner Workout. Circle 254. Hi There Collection. Toysmith. Circle 255. Circle 341

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